A Life of Their Own: Museum Visitor Personas Penetrating the Design Lifecycle of a Mobile Experience
Authors: 
Maria Roussou
Authors: 
Akrivi Katifori
Authors: 
Laia Pujol
Authors: 
Maria Vayanou
Authors: 
Stefan Rennick-Egglestone
Date published: 
2013
Published In: 
In CHI 2013 Extended Abstracts on Human Factors in Computing Systems - CHI EA ’13 (pp. 547–552). New York, New York, USA: ACM Press. doi:10.1145/2468356.2468453
Type: 
Conference Article
Abstract: 

Sets of "personas" representing archetypical visitors of two very different museums, the Acropolis Museum in Greece and Cité de l'espace in France, were defined and described as part of a multitude of user-centered design methods used to better understand the needs of visitors and develop for them a personalized mobile storytelling experience. Here we reflect on the role and impact that these personas have had, not only on the design process but also as a mechanism to support the story authors and to bootstrap personalization of experiences. We conclude with a discussion of research challenges inherent in the integration of personas directly into systems intended to support the personalization of experiences.

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