The existing practices of the urban section of freight transport chain result in traffic congestion, air pollution and resources being wasted. We focus on the final stage of freight distribution and propose an interactive freight-pooling service, in an effort to reduce the undesirable effects and the cost of freight transport in urban areas. Our service empowers city and state authorities to orchestrate the distribution network through interactive interfaces. We break the problem into three distinct phases that collectively helps us set constraints related to the quality of service and find inexpensive routes. In this regard, our proposed freight-pooling approach becomes an attractive option for efficient distribution, that guarantees cost minimization without sacrificing the level of quality.